Making ads more interesting

At Google, we believe that ads are a valuable source of information — one that can connect people to the advertisers offering products, services and ideas that interest them. By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone. Users get more useful ads, and these more relevant ads generate higher returns for advertisers and publishers. Advertising is the lifeblood of the digital economy: it helps support the content and services we all enjoy for free online today, including much of our news, search, email, video and social networks.

That's why Google has worked hard to create technology that makes the advertising on our own sites, and those of our partners, as relevant as possible. To date, we have shown ads based mainly on what your interests are at a specific moment. So if you search for [digital camera] on Google, you'll get ads related to digital cameras. If you are visiting the website of one of our AdSense partners, you would see ads based on the content of the page. For example, if you're reading a sports page on a newspaper website, we might show ads for running shoes. Or we can show ads for home maintenance services alongside a YouTube video instructing you on how to perform a simple repair. There are some situations, however, where a keyword or the content of a web page simply doesn't give us enough information to serve highly relevant ads.

We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest — say sports, gardening, cars, pets — with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads.

We believe there is real value to seeing ads about the things that interest you. If, for example, you love adventure travel and therefore visit adventure travel sites, Google could show you more ads for activities like hiking trips to Patagonia or African safaris. While interest-based advertising can infer your interest in adventure travel from the websites you visit, you can also choose your favorite categories, or tell us which categories you don't want to see ads for. Interest-based advertising also helps advertisers tailor ads for you based on your previous interactions with them, such as visits to their websites. So if you visit an online sports store, you may later be shown ads on other websites offering you a discount on running shoes during that store's upcoming sale.

Our advertisers and publisher partners have been asking us for a long time to offer interest-based advertising. Advertisers need an efficient way to reach those who are most interested in their products and services. And publishers can generate more revenue when they connect advertisers to interested audiences.

This kind of tailored advertising does raise questions about user choice and privacy — questions the whole online ad industry has a responsibility to answer. Many companies already provide interest-based advertising and they address these issues in different ways. For our part, we're launching interest-based advertising with three important features that demonstrate our commitment to transparency and user choice.

• Transparency - We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. You can click on the labels to get more information about how we serve ads, and the information we use to show you ads. This year we will expand the range of ad formats and publishers that display labels that provide a way to learn more and make choices about Google's ad serving.
• Choice - We have built a tool called Ads Preferences Manager, which lets you view, delete, or add interest categories associated with your browser so that you can receive ads that are more interesting to you.
• Control - You can always opt out of the advertising cookie for the AdSense partner network here. To make sure that your opt-out decision is respected (and isn't deleted if you clear the cookies from your browser), we have designed a plug-in for your browser that maintains your opt-out choice.
  

To find out more about what Google is doing in this important area, please visit our Public Policy blog and Privacy Center.

Keyword advertising has been so successful because it's useful to users, advertisers and publishers — everyone's interests are aligned. We believe that interest-based ads will create the same virtuous cycle, by giving users more relevant ads, while generating higher returns for advertisers and publishers.

Posted by Susan Wojcicki, VP, Product Management

Power down for the planet

Do you leave your fridge door open after grabbing what you need? Do you leave your vacuum cleaner running when you aren't cleaning? Of course not. The idea of doing either of these things sounds silly, yet many people don't think to turn off their computers after using them. By using power management tools on your computer and buying more efficient computers, you can save nearly half a ton of CO2 and more than $60 a year in personal energy costs.

To do our part, Google co-founded the Climate Savers Computing Initiative (CSCI) to promote a smarter, greener computing future. The simple changes above can have a HUGE collective impact; our goal is to reduce carbon dioxide emissions by 54 million tons per year by 2010 — the equivalent of taking 11 million cars off the road.

The biggest obstacle we face is not technological, it's awareness. That's why we're excited that CSCI has launched the Power Down for the Planet video contest, a challenge to you and your friends to develop original and creative videos that educate, entertain, and inform others about the importance of energy efficient computing.

So pick up a camera and make a video telling your own Climate Savers Computing story. How will the environment benefit from advances in computer power management? How do poor computing practices waste energy? What does a sustainable computing future look like to you? Let your imagination go wild.

Join us, gather some friends, and broadcast your vision of efficient computing. The team with the most compelling video can win up to $5,000 and energy efficient laptops; students at participating universities are also eligible to win $5,000 and Specialized Globe bicycles.

We can't wait to see what you create.



Posted by Bill Weihl, Green Energy Czar

Shaking up earthquake searches

Silicon Valley is well known as the home of technology companies like Google, but it's also one of many regions around the world with frequent earthquake activity. When we in the Bay Area feel an earthquake, we want to know how strong it was and where it occurred, as soon as possible. After all, even a small vibration could be the result of a severe earthquake far away. Traditionally, we've had to wait for answers as reporters scrambled to investigate and spread the news. But thanks to the US Geological Survey (USGS), we can get earthquake data straight from the source.

Now, when you search for "earthquakes" on Google, you'll get information on some of the most recent, significant earthquakes from around the world, right on the search results page. From there, you can click through to the USGS Earthquake Center for more information, or visit the epicenter of any quake on Google Maps. To find earthquakes closer to home, you can add a location to your query, for example: "earthquakes California."

Earthquake search is the latest of Google's special search features, and many others can help you in different ways. If you'd like to know the local time where an earthquake occurred, search for "time" followed by the location (for example, "time Japan"). Let's say the epicenter was 50km from the coast and you want to know how far that is in miles. Type "50km in miles" into the search box. You can find out about these special features and many more on the Search Features page.

Posted by Mike Danylchuk, Software Engineer, Search User Interface team

Tipping points

Ideas are everywhere, but how do we know which ones actually work? At Google, we put a lot of stock in both the wisdom of crowds — the idea that lots of people responding to a given question can collectively find the best answer — and the value of community. We believe that people working together can help one another through even the most difficult times.

As we all navigate today's choppy economic waters, we'd like to put these beliefs into practice. That's why we created Tip Jar (www.google.com/tipjar), an experiment powered by Google Moderator that we hope will help you discover the most effective ways to save money. There are lots of money-saving tips scattered across the web, but even if you found them, it would be hard to know which ones were worth trying. Tip Jar gathers tips in one place and invites people — i.e., you, me and everyone else — to rank them in order of usefulness and even add their own tips to the list. Over time, the best and most useful tips will rise to the top.

So go ahead: Take a Tip. Share a Tip. We'll all be a little bit richer for it.

Posted by Colby Ranger, Software Engineer

Google Health: helping you better coordinate your care

We continue to learn a tremendous amount since launching Google Health in the spring of 2008. We're listening to feedback from users every day about their needs, and one issue we hear regularly is that people want help coordinating their care and the care of loved ones. They want the ability to share their medical records and personal health information with trusted family members, friends, and doctors in their care network. I can relate to this.

Just a few years ago, my father suffered a minor heart attack and was sent to the ER. I arrived on the scene in a panic, and was asked what medications he was taking. To my surprise, I had no clue. If my father had a Google Health account, and had shared his profile with me, I would have been up-to-date on his current medications.

I'm happy to announce today Google Health has addressed this issue with the release of a new "Share this profile" feature enabling Google Health users to invite others they trust (whether it's a family member, a trusted care network provider, friends, and/or a doctor) to view their medical records and personal health information.

Log into Google Health, click on "Share this Profile," and type in the email address of the person with whom you'd like to share your profile. Google Health will send an email to them with a link to view your profile. The link will only work in connection with the email address of that person — your profile can't be accessed if the link is forwarded on. You can stop sharing at any time, and you can always see who has access to your information. Those who are viewing your profile can only see the profile you share — not any other one in your account. We've also built in some extra protections to make sure your health information stays safe, private, and under your control:

• The sharing link in the email expires after 30 days, but the sharing access itself does not expire — it will stay in place until the user decides to stop sharing
• Viewers can only see — not edit — your Google Health profile
• You can review a user activity report to see who has viewed your profile

For doctors and family members who are not yet online, we've also made it easier to share a hard copy of your information via our new printing feature. The wallet format prints a wallet-sized card that includes a user's medications, and allergies; the PDF format prints a letter-sized copy of a user's profile, including medications, allergies, conditions, and treatments.

Finally, we've launched a new graphing feature that helps patients visualize their medical test information. This is great for, say, someone who has high cholesterol. They can use Google Health to enter their lab results on a monthly basis and see the trend over time.

There is still a lot more work to do on Google Health, and we're excited to keep hearing from you so we can continue to make improvements. For now, we hope this new sharing feature makes coordinating your care, or the care of loved ones, a little easier.

Update on 3/6: Clarified the first bullet point.

Posted by Sameer Samat, Director, Product Management

Chatting away on iGoogle...

I'm a creature of habit. My morning routine consists of going to my desk with coffee mug in hand and checking my email, reading the news and updating my to-do list. One place I can do all of that without having to go to multiple websites is iGoogle. Having the ability to work on email right on my iGoogle page has been awesome, but I simply couldn't get the same Gmail experience without the chat feature. So we got together with the iGoogle team several months back to talk about how to integrate a chat feature on iGoogle, and since then, we've been running experiments with a small number of iGoogle users and have also been using it internally. We're pleased to announce that starting today we are extending the feature to a larger set of iGoogle users.

Similar to the chat feature on Gmail, people will be able to send instant messages to their colleagues, friends and family straight from their iGoogle page. We've made this easy. If you're already a Gmail chat user, all your current chat settings will apply to iGoogle, so things will work the way you like in both places. But even more exciting is that you'll even be able to chat with friends who don't yet have a Gmail address — any email address will do. All you have to do is invite them as a chat buddy, and if they accept your invitation and sign up for iGoogle with their personal email account, their name becomes just a click away right on your page. Don't want to be bothered while you're checking out the latest news or reading your emails? You have a couple of options to hid the chat feature. You can either click the chat “options” link and selecting “hide chat,” or sign off completely by selecting "sign out of chat."

It's worth noting that this feature may have some kinks, so we ask for your patience as we work through them. Here at Google, it's common practice for us to involve our users as early possible so we can make sure we get it right. We'll also be rolling this feature out slowly, so if you don't see it on your iGoogle page and you simply can't wait to check it out, feel free to opt in by going to www.google.com/ig/v2invite.

Currently, iGoogle chat is rolling out in English for our U.S. users. But don't worry, the feature is coming soon for other iGoogle supported languages and countries. You can check out our Help Center for more information on how it works, and as always, we are interested in hearing any feedback you have.


Posted by Rhett Robinson, Google Talk Engineer

YouTube Symphony Orchestra winners are announced

(Cross-posted from the YouTube Blog)

Today we are proud to announce the winners of the world's first online collaborative orchestra. The global YouTube community and a judging panel containing members of the world's most renowned orchestras have selected over 90 talented musicians to be part of the YouTube Symphony Orchestra. Together, these professional and amateur musicians play 26 different instruments and come from 30+ countries and territories on six continents.

To grasp the level of talent we’re talking about, just take a look at the stellar string section:


The selected musicians will travel from around the world to New York City to participate in a collaborative summit for classical music on April 12-15, 2009, concluding with a concert at Carnegie Hall under the direction of Michael Tilson Thomas, San Francisco Symphony Music Director, New World Symphony Founder and Artistic Director, and London Symphony Orchestra Principal Guest Conductor.

All the winning audition videos are on the YouTube Symphony Orchestra Channel; please share your congratulations with these musicians in the comments section, and don’t forget to stay tuned as we follow them on the road to Carnegie Hall. (If you’d like to cheer them on in person, tickets are on sale now at www.carnegiehall.org.)

Cue the congratulatory strings!

Posted by Michele Flannery, YouTube Music