Thursday, July 9, 2009

Find Creative Commons images with Image Search

Let's say you're a blogger. You've just returned from a trip to New York City, and you're writing a post on New York landmarks. You want to illustrate your travel guide with an image — as the saying goes, a picture is worth a thousand words. It's easy to find images of New York online. But you want to make sure that you don't use images without the permission of their owners, and you can't afford licensing fees for professional photographers.

Today, we're launching a feature on Image Search to help you find images that you can use for free, while respecting the wishes of artists and creators. This feature allows you to restrict your Image Search results to images that have been tagged with licenses like Creative Commons, making it easier to discover images from across the web that you can share, use and even modify. Your search will also include works that have been tagged with other licenses, like GNU Free Documentation license, or are in the public domain.


This feature also helps artists who want their images to be discovered and reused across the web — on their own terms. Creative Commons licenses allow artists to specify the ways others may use their work. Artists can license their images for general reuse, or for noncommercial reuse only. They can also decide whether or not to grant people the right to modify or remix their images. Once they've chosen to make their work available online under these terms, Google Images helps people start to find and use it.


To enable this feature, go to our advanced image search page. Under the "Usage rights" section, you can select the type of license you'd like to search for, such as those marked for reuse or even for commercial reuse with modification. Your results will be restricted to images marked with CC or other licenses. Once you confirm the license of the image and make sure that your use will comply with the terms of the license (such as proper attribution to the image's owner), you can reuse the image. Some of you may already see these options, and we'll be rolling this feature out to everyone throughout the day.

"Red squirrel with pronounced winter ear tufts in the Dusseldorf Hofgarten", Ray Eye, Wikimedia Commons

There's some fine print, of course. This feature identifies images that are tagged with licenses that authorize reuse. You'll still have to verify that the licensing information is accurate. We can help you take the first step towards finding these images, but we can't guarantee that the content we linked to is actually in the public domain, or available under the license.

We believe that we've made it easier for people to find images they can use while helping artists who've made their images available under these licenses to gain exposure for their work. So try it out, and let us know what you think.

Wednesday, July 8, 2009

Designing useful mobile services for Africa

Last week, we announced a suite of SMS services in Uganda, a country where someone's first experience of the Internet is far more likely to be on a mobile device rather than a PC. We are really excited about this project in part because it is the result of more than a year of true user-centered research and design. We knew we wanted to build useful mobile services tailored to the needs of people in sub-Saharan Africa, but how could we find out what people want from the Internet when they don't have access to it already? What would people who had never used search before want to search for if we gave them a mobile phone and said "Ask any question you like"?

In early 2008 we set out with colleagues from Google.org, Grameen Applab and MTN (a network carrier in Uganda) with this challenge in mind. Our research needed to be able to assess the feasibility of delivering information via mobile in Uganda as well as evaluate the content "appetites" of local people. Since no search engine existed for testing, we did the next best thing: We decided to mimic the experience of using a search engine using human experts.

First, we trained a multilingual team to act as user researchers in 17 carefully selected locations across the country. In each place, they introduced themselves to a cross section of people they met and invited them to participate in a free study that would help create useful services for Ugandans. If the person agreed, the researcher handed them a mobile phone and encouraged them to write a text message containing a question they wanted to know the answer to. (If people had their own phone, we reimbursed them with phone credit.) The text message was then routed to a control room we'd set up in Kampala where a human expert read the text message, typed a response, and sent it back via SMS to the person who asked the question. In the meantime, the interviewer observed and recorded the participant's user experience. This allowed us to record rich qualitative data from hundreds of interviews in just a few days, and to collect quantitative data from hundreds of search queries.

Trying mobile search for the first time

Last week's launch of SMS services in Uganda is the direct result of this research — it's based on listening to what people want and finding a way to get it to them. Our research enabled us to observe first-hand how people instinctively wanted to interact with a mobile phone. We let people select the language they wanted to use. We gained deep insights into the way people formulate their questions and what questions really matter to them. On top of that, we saw the excitement on people's faces when they got their first-ever search results, and we realized that some of the information we could deliver to these users, such as health information, has the power to truly change lives. These new services in Uganda are just one step on the path to providing information to people who have little or no access to the web. This research will help us as we continue to develop more services to increase access to information all around the world.

Tuesday, July 7, 2009

Introducing the Google Chrome OS

It's been an exciting nine months since we launched the Google Chrome browser. Already, over 30 million people use it regularly. We designed Google Chrome for people who live on the web — searching for information, checking email, catching up on the news, shopping or just staying in touch with friends. However, the operating systems that browsers run on were designed in an era where there was no web. So today, we're announcing a new project that's a natural extension of Google Chrome — the Google Chrome Operating System. It's our attempt to re-think what operating systems should be.

Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks. Later this year we will open-source its code, and netbooks running Google Chrome OS will be available for consumers in the second half of 2010. Because we're already talking to partners about the project, and we'll soon be working with the open source community, we wanted to share our vision now so everyone understands what we are trying to achieve.

Speed, simplicity and security are the key aspects of Google Chrome OS. We're designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web. And as we did for the Google Chrome browser, we are going back to the basics and completely redesigning the underlying security architecture of the OS so that users don't have to deal with viruses, malware and security updates. It should just work.

Google Chrome OS will run on both x86 as well as ARM chips and we are working with multiple OEMs to bring a number of netbooks to market next year. The software architecture is simple — Google Chrome running within a new windowing system on top of a Linux kernel. For application developers, the web is the platform. All web-based applications will automatically work and new applications can be written using your favorite web technologies. And of course, these apps will run not only on Google Chrome OS, but on any standards-based browser on Windows, Mac and Linux thereby giving developers the largest user base of any platform.

Google Chrome OS is a new project, separate from Android. Android was designed from the beginning to work across a variety of devices from phones to set-top boxes to netbooks. Google Chrome OS is being created for people who spend most of their time on the web, and is being designed to power computers ranging from small netbooks to full-size desktop systems. While there are areas where Google Chrome OS and Android overlap, we believe choice will drive innovation for the benefit of everyone, including Google.

We hear a lot from our users and their message is clear — computers need to get better. People want to get to their email instantly, without wasting time waiting for their computers to boot and browsers to start up. They want their computers to always run as fast as when they first bought them. They want their data to be accessible to them wherever they are and not have to worry about losing their computer or forgetting to back up files. Even more importantly, they don't want to spend hours configuring their computers to work with every new piece of hardware, or have to worry about constant software updates. And any time our users have a better computing experience, Google benefits as well by having happier users who are more likely to spend time on the Internet.

We have a lot of work to do, and we're definitely going to need a lot of help from the open source community to accomplish this vision. We're excited for what's to come and we hope you are too. Stay tuned for more updates in the fall and have a great summer.

Update on 7/8/2009: We have posted an FAQ on the Google Chrome Blog.

Google Apps is out of beta (yes, really)

We're often asked why so many Google applications seem to be perpetually in beta. For example, Gmail has worn the beta tag more than five years. We realize this situation puzzles some people, particularly those who subscribe to the traditional definition of "beta" software as not being yet ready for prime time.

Ever since we launched the Google Apps suite for businesses two years ago, it's had a service level agreement, 24/7 support, and has met or exceeded all the other standards of non-beta software. More than 1.75 million companies around the world run their business on Google Apps, including Google. We've come to appreciate that the beta tag just doesn't fit for large enterprises that aren't keen to run their business on software that sounds like it's still in the trial phase. So we've focused our efforts on reaching our high bar for taking products out of beta, and all the applications in the Apps suite have now met that mark.

Gmail, Google Calendar, Google Docs and Google Talk — both enterprise and consumer versions — are now out of beta. "Beta" will be removed from the product logos today, but we'll continue to innovate and improve upon the applications whether or not there's a small "beta" beneath the logo. Indeed, today we're also announcing some other Google Apps features that we think will appeal to large enterprises: mail delegation, mail retention and ongoing enhancements to Apps reliability.

We have much more in store, and IT managers can read more about how to make the switch to Apps in our Microsoft Exchange and Lotus Notes resource centers. One more thing — for those who still like the look of "beta", we've made it easy to re-enable the beta label for Gmail from the Labs tab under Settings.


Thursday, July 2, 2009

New Blog Search tools: Feeds, Hot Queries and Latest Posts

Ever since the new Google Blog Search homepage launched, we've been fielding requests for a myriad of different features. Today we're happy to announce the launch of our most requested feature: RSS and Atom feeds. Simply click on the links under "Subscribe" in the left-hand column of the Blog Search front page to subscribe to any topic or story in any feed reader, like Google Reader.

If you don't use a feed reader, we're also offering an iGoogle gadget that lets you embed the Blog Search front page right inside of your iGoogle page or any other page where iGoogle gadgets are accepted. You can browse topics and drill into stories from within the widget, and you can customize the gadget to choose which topics you want to follow.

With these new ways to read Blog Search stories, you might think our homepage was going unloved, but not to worry. We've also added two new features to the Blog Search homepage to better help you discover what people are talking about right now on the web: Hot Queries and Latest Posts.

Hot Queries lists searches currently popular in Blog Search — it's an easy way to quickly dive into the trending points of conversation on the web. Latest Posts, on the other hand, shows new posts from popular blogs. While Hot Queries highlights what people are looking for, Latest Posts lets you find out about stories even before people start searching for them.


There's a lot of great, fresh content being published in blogs every day. We hope these new features help you discover more of it, faster.

Wednesday, July 1, 2009

The evolution of Gmail labels

I love labels in Gmail. Most email programs use folders, which only let me put mail in one place at a time. With labels, I can organize mail in multiple ways. Combined with filters to automatically label incoming messages, Gmail offers powerful ways to organize email.

When I joined the Gmail team, I was surprised to learn that only 29% of Gmail users had created any labels. At first, I thought perhaps conversation threading and search made the need to organize our mail less important. But when we talked to people who use Gmail, we got a different story. People often asked us to add folders to Gmail, assuming no system of organization existed. As one person said in a usability study, "What are labels... and where are my folders?"

We realized that if you didn't know about labels, it would be easy to assume Gmail had no way to organize your mail. Not only were "labels" unfamiliar, they were kind of hidden. So, we set out to make labels more accessible, as well as more powerful. Most of the changes have been in Gmail for a while, but we're adding some new features today. We thought you'd enjoy a peek at the method to our madness.

The first thing we did was make labels look more like the sticky notes you use in real life. Making the interface mimic things you interact with outside the computer can sometimes improve ease of use.


We also made it easier to remove a label from an open conversation:


Then we worked on the actions you take to apply and remove labels. Before, to put a label on a message, you had to look under "More actions> Apply label." Not only was this option hidden in a generic menu, but the language wasn't what people are familiar with when it comes to organizing mail. We explored several alternatives:


We also learned that if we made labels sound too much like folders, people got confused. For instance, while "Copy to" and "Add to" were easy to use, these terms made people think they were creating multiple copies of a message. "Move to" was familiar but didn't lead people to think they were creating copies. And people seem to have picked it up fast! Since the launch of the new menu buttons in March, we're seeing a 50% increase in new Gmail users trying labels in their first 2 weeks. And overall usage of the "Move to" menu surpassed that of the "Labels" menu within 7 weeks of launching:


For our latest set of changes, we looked at how you access labels on the left side. In other email applications, folders get the royal treatment and are given a seat at the top near your inbox. But in Gmail, labels were stuck in a box below Chat — almost like we were telling people, "you don't want to use these." In testing, we discovered that it worked best to remove the terminology altogether and just place custom labels right under the system labels (e.g. "Inbox"):

The last step was to add drag-and-drop. Now, you can drag mail into a label, or even drag a label directly onto a message:


Making it easier to process and organize your mail requires more than just labels, but we hope these changes start to improve the process. We have much more in store, so stay tuned and keep the feedback coming.

What we've learned about spam

Blended threats. Payload viruses. Spam. If you're one of the more than 15 million people whose work email is protected by Postini's email security products, we hope you don't spend a lot of time thinking about these things. And if we're doing our job right, they certainly shouldn't be showing up in your inboxes. But we process more than 3 billion business emails per day for our customers, culling the spam, viruses, and other threats out, so we do think about this stuff. A lot.

On occasion, we like to share some of what we've learned, so that those of you who are interested can see what spammers are up to. If you're one of those people, head over to our Enterprise Blog for an update on spam trends over the past few months.